Managing Tourism Services: v.3 : A Southern African Perspective
Managing Tourism Services: v.3 : A Southern African Perspective

Managing Tourism Services: v.3 : A Southern African Perspective by J.C. Jooste

Managing Tourism Services: v.3 : A Southern African Perspective
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Author: J.C. Jooste
Page Count: 416 pages
Published Date: 31 Dec 2004
Publisher: Van Schaik Publishers
Publication Country: Hatfield, South Africa
Language: none
Type: PDF
ISBN: 9780627025877
File size: 47 Mb
Download Link: Managing Tourism Services v.3 A Southern African Perspective
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This edition of managing tourism services strives to promote and instill a strong customer-centric orientation in the reader. Therefore, the title places strong emphasis on service orientation and the content focuses on managerial functions as means of enhancing the experience of the tourist. This has led to the introduction of new chapters such as service people management and the consequence of tourism. Several existing chapters rewritten to enhance the customer-centric and service-orientated focus of this edition. Several new South African case studies and applications are included to ensure a truly South African perspective.

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